Ever wondered why the words you write aren’t having the impact you expect?
In our A-Z workshops, The Brand Language Studio’s founder Rob Self-Pierson shares insight from more than a decade of writing for and advising the world's most influential brands.
- Learn trade secrets and shatter common myths
- Master fresh writing approaches and techniques
- Develop craft through varied language exercises
How do A-Z workshops work?
A-Z workshops are based on our pocket-sized book, the A-Z of better brand language. After reading the book, we ask you to choose the letters you’d like as the basis of your training.
Whether it’s H is for Honesty or P is for Play, D is for Decisiveness or O is for Offline, pick the letters you feel would most benefit your team. We’ll then go away and create a stretching, supportive and fun workshop to engage and inspire your people.
Who are A-Z workshops for?
Anybody who writes for a brand. Copywriters low on confidence, designers feeling out of their depth when asked to come up with copy, and creative directors looking to spark their team. Also, if you’re a business owner curious to know how language can help your brand, or chief exec at a global firm determined to improve your company’s most crucial messaging, we’re confident you’ll get plenty from a workshop too.
How will my team benefit
from an A-Z workshop?
Anybody you bring to a workshop will develop the confidence and craft that every good writer needs. In the words of trainees:
What’s the cost?
A half-day workshop (4 hours) made up of three letters is £2000+VAT for up to 12 people. A one-day workshop (6.5 hours) made up of four to five letters is £3500+VAT, again for up to 12 people. We can facilitate it in-person or virtually.
If we workshop at your offices, there’s no venue cost. If we choose to book another venue, we’ll speak to you about any extra fees.
How do I sign up?
First, email firstname.lastname@example.org to request your copy of the A-Z, which we’ll post to you free. As you read through, note the letters you’d like us to workshop, and why. Once you’ve chosen, we’ll set up a call and go from there.
Buying the book
Not ready for a workshop but keen to read the book? You can order it from Amazon.