Ever wondered why the words you write aren’t having the impact you expect?

In our A-Z workshops, The Brand Language Studio’s founder Rob Self-Pierson shares insight from more than a decade of writing for and advising the world's most influential brands.

Learn trade secrets and shatter common myths
Master fresh writing approaches and techniques
Develop craft through varied language exercises

How do A-Z workshops work?

A-Z workshops are based on our pocket-sized book, the A-Z of better brand language. After reading the book, we ask you to choose the letters you’d like as the basis of your training.

Whether it’s H is for Honesty or P is for Play, D is for Decisiveness or O is for Offline, pick the letters you feel would most benefit your team. We’ll then go away and create a stretching, supportive and fun workshop to engage and inspire your people.

Who are A-Z workshops for?

Anybody who writes for a brand. Copywriters low on confidence, designers feeling out of their depth when asked to come up with copy, and creative directors looking to spark their team. Also, if you’re a business owner curious to know how language can help your brand, or chief exec at a global firm determined to improve your company’s most crucial messaging, we’re confident you’ll get plenty from a workshop too.

How will my team benefit
from an A-Z workshop?

Anybody you bring to a workshop will develop the confidence and craft that every good writer needs. In the words of trainees:

"A super fun and engaging workshop that took me out of the day-to-day and into exercising my writing muscles. Highly recommended for team building and personal growth."

JOY ISAACS, FOUNDER

"A-Z workshops really are a masterclass in learning how to bring yourself to your writing, guided by one of the greatest writers in the creative industry today."

SAM GRAY, CREATIVE DIRECTOR

"Rob provides a safe and encouraging space to explore your creative side and understanding of branding. If you take one of his classes you will come out of it richer, I assure you."

KATIE MOORE, PRODUCT DEVELOPMENT MANAGER

What’s the cost?

A half-day workshop (4 hours) made up of three letters is £2000+VAT for up to 12 people. A one-day workshop (6.5 hours) made up of four to five letters is £3500+VAT, again for up to 12 people. We can facilitate it in-person or virtually.

If we workshop at your offices, there’s no venue cost. If we choose to book another venue, we’ll speak to you about any extra fees.

How do I sign up?

First, email hello@thebrandlanguage.studio to request your copy of the A-Z, which we’ll post to you free. As you read through, note the letters you’d like us to workshop, and why. Once you’ve chosen, we’ll set up a call and go from there.

Buying the book

Not ready for a workshop but keen to read the book? You can order it from Amazon.