Gumtree

With UK classifieds site Gumtree positioned for growth in its most important business verticals, the leadership team made a bold decision. 

Instead of recruiting keen new starters to capitalise on opportunities, they’d increase hunger in existing staff by making their everyday business activities—those moments that too often turn employees off—fun, interesting and exciting. The project would be language-led, and we’d start with daily meetings culture. 

Our research revealed common reasons employees don’t engage in meetings. We identified those affecting Gumtree and, working with Bonsai, created the A-Z of Creating Better Meetings, a printed booklet packed full of facts, tips and anecdotes.

The booklet reached every team at Gumtree. It sparked a company-wide culture programme and led to a powerful brand perception piece.