&Dave
Revealing the joy
‘Because you get us,’ said Mark over coffee. ‘You’re part of the team. We love working with you. So, help us find the words?’
&Dave are our long-term creative partners. They’re an inspirational bunch. Packed with energy, eagerness and talent. Think open-armed welcomes, non-stop curiosity, total teamwork. With winning ideas as likely to come from account execs as creatives. In the studio, there’s passion for creativity and culture. They’re playful. Joyful. Alive!
Founder Mark got in touch at a time of brand shake-up. New name, new look, new positioning – and a strong desire for new language to capture all the brilliance. What. A. Challenge. After a kick-off meeting, we thought up and designed a language playdate. A morning for the team to jump pen-first into a series of creative, words-based explorations. Fair time to unearth true, original language.
The workshop was charged with spring-fresh words and ideas. Regrouping after one exercise, listening in to the buzz, a line stopped us. Grabbed us. Got everyone excited. We reveal the joy. Of course! Four words to unlock every bit of &Dave’s brand: positioning, character and identity, web experience and key messaging.
‘What I love most about TBLS is that time together is ironically less about words and more about physical adventure, shared journeys, observations and fun,’ Mark shared. ‘Rob and his team are gifted with the ability to extract ideas, thoughts and emotions seemingly without anyone knowing. An adventure into the uncomfortable for sure, the result, a destination we’d never arrived at without them.'
